Do it for yourself, your family and your community: that’s the COVID vaccination message from a series of leading local citizens who encourage everyone eligible to get vaccinated … pronto!
Starring in a new vaccination promotion campaign produced by Gippsland Lakes Complete Health, the local identities offer hope that, once vaccinated, we can all get back to doing what we love with those we love.
The GLCH marketing team worked with the Lakes Entrance Aboriginal Health Association (LEAHA) and Metung Films to produce two television commercials, which will appear on the Prime7 network and social media. A local radio campaign is included in the package, all thanks to a $25,000 Victorian Department of Health grant.
In the commercials, local legends such as Aboriginal Elder Aunty Phyllis Andy, local advocate Bianca Bassett and Brad Duncan from the Lakes Entrance Fishermen’s Co-operative (LEFCOL) urge locals to roll their sleeves up.
Aunty Phyllis says high vaccination rates will make life safer for everyone but especially for the region’s aboriginal community.
“I really encourage my mob to be vaccinated so we can all be safe,” she says.
Lakes Entrance resident, Bianca Bassett shares that she has been on a ventilator and in a coma as a result of past illness and wouldn’t wish that on anyone.
“I know what it’s like to be really sick … I will do anything I can to try to prevent that ever happening again.”
GLCH Chief Executive Officer Anne-Maree Kaser stresses the need to maintain the community’s health and wellbeing and staying COVID-free.
“GLCH is committed to our mission of supporting our East Gippsland community to live well and we support vaccinations to keep our workers and our community safe from the coronavirus” she says.
“It is important that we are as safe as we can possibly be.”
The campaign aims to help people feel confidence in being vaccinated against COVID-19, provide accurate health information about the vaccine’s accessibility and safety, stay virus-free and allow everyone to get back to their pre-pandemic lives.